self-help book on getting projects done

The waffle ends here.

Get updates and a bunch of fun stuff.

What if clarity was simpler than you think?​

This isn’t just a book. It’s how your next project gets made.


Built around the A.I.E. Formula™ it’s designed to take you from ideas to action, without the overwhelm.

Sign up for instant access to:

The Making Of (how the book came to life in five wild days)
The Manifesto (a sharp preview of the method inside)
– A brand NEW Cheatsheet
– A fantastic printable ProjectHandbook
– More goodies as they become available. I'm working on them!

Designed for different brains

I know how hard it is to "stay in the book".

I know some of you cannot "read" a book.

I know ADHD and a host of other kinds of neurospicyness may be keeping you from this kind of content.

Well. This was made for you.
I wanted this to be fun, engaging, and easy to put into practice.
So here is your chance to actually enjoy a book! There's no telling what it will do to your life :)

You have two ways of seeing more

One is to sign up here, the other is to visit the website.

(If I were you, I would do both) 🐧

And if you don't already have it... stop f*cking about and get the book!
(on Amazon you can also click on "see inside the book" and have a good peek at the way it works)