This course is for photographers ready to start offering branding photography as a high-end, strategic service.
You will:
✨ Walk away with a complete system—from planning and shooting to pricing, contracts, and selling your offers with total confidence
✨ Create high-end packages that attract premium clients and make you the go-to photographer (because you’re the expert, and it shows)
✨ Have my guidance and support you every step of the way – Live, not just through recorded lessons!
✨ And what if I told you it’ll pay for itself with just one shoot? 💰
No fluff, no gimmicks – just the step-by-step system to build a profitable service and grow your business.
Curious? Read on!
and so is the 💰💰💰 you can make from it
If you're a photographer, you've probably noticed the shift – more and more businesses and entrepreneurs need branding images. Not just headshots, but storytelling portraits, images that elevate them, create connection, and guarantee stand out in a crowded market.
💥 The demand for branding photography is huge and growing fast
💥 Photographers who understand how to do it well are setting themselves apart
💥 And the best part? It’s highly profitable. There’s serious money to be made if you know how to offer it the right way.
This course is here to help you do exactly that.
Brand photography isn’t just a trend – it’s an essential part of how businesses stand out, attract clients, and establish credibility. And it can be one of the most lucrative services you offer.
We all know the look:
the laughing woman with a coffee mug, the casual laptop pose in an Airbnb, the ‘look busy but make it cute’ shot that feels more like a stock image than an actual person.
Branding photography isn’t about snapping generic portraits – it’s about creating something that actually serves a purpose. Something that reflects the business, the strategy, and the unique identity of the person in front of your camera.
This is what I want to teach you.
This isn’t just theory or a series of tutorials – it’s a hands-on experience where you’ll actually shoot a full branding session. You’ll put everything you’ve learned into practice, with real clients and real challenges. And most importantly, you won’t be left to figure it out alone.
We’ll review your work together, and you’ll get real feedback and personalised guidance. By the end, you’ll have new skills, a portfolio of great new images, and the confidence to offer your service at a high level.
This isn’t just about watching videos or following along – you’ll actually shoot. That hands-on experience is part of what makes this course different.
By putting what you’ve learned into practice, you’ll gain the confidence to handle real branding sessions and go beyond the basics. You’ll walk away with a portfolio of images that reflects your new skills, along with a clear strategy for offering branding photography to your clients.
"I had no idea there were so many different types of brand photography! Fabrizia opened my eyes to new ways of shooting and helped me figure out which style suits me best. Now I have a clear direction for my shoots and how to position myself as an expert branding photographer."
Portrait & Branding Photographer
"One of the biggest takeaways from this course was realising how AI can’t replicate this kind of work. Personalised branding shoots, real client interactions, and capturing genuine stories—none of that can be replaced. It gave me so much confidence to invest in this area of my business."
Photographer
We’ll start by diving deep into the world of brand photography: how to organise the shoot, ask the right questions to understand the brief, choose the right gear, and plan every stage of pre-production.
We’ll work through how to set up the shoot. There won’t be perfect sets or studio lights, but that’s what makes it interesting – learning to adapt to limited spaces, find the right angles, and make every ray of light work for you. We’ll focus on the details that matter: how to bring out the character of a location and the people in it, turning every challenge into a creative opportunity.
You’ll discover how to make the most of natural light, play with the colours and textures of buildings, and handle the common challenges of outdoor shoots.
You’ll have to work with real people (forget professional models), the clients you meet every day: people who don’t know how to pose, have no idea where to put their hands, and get awkward in front of a camera. You’ll learn to direct them like a film director, helping them relax and guiding them to create authentic, natural images.
This is what portrait photography is really about – no coffee mugs, no clichés. Coming from a fashion background, my personal branding sessions always have a fashion-inspired edge, giving these shoots a high-end, premium feel.
I’ll show you how to keep it simple, but I’ll also teach you how to build high-end productions, work with a team, and deliver premium brand shoots that generate high revenue.
We’ll review the images you shoot according to my brief and focus on post-production. You’ll learn how to handle less-than-perfect shots, enhance every detail, and create the right crops for websites and social media.
I’ll guide you through the entire workflow – from importing images into Lightroom and building an efficient catalogue to preparing files for final delivery.
We’ll also dive into pricing strategies, how to present your services, and everything you need to know about contracts, licensing, and copyright (because let’s be real – most clients have no idea how any of this works!).
It’s not just about taking great photos. I’ll provide you with ready-to-use templates for contracts and branding service offers, so you can immediately put your knowledge into action.
No need to reinvent the wheel – I’ll give you plug-and-play tools, customisable with your own branding, so you’ll walk away with a complete arsenal to elevate your business.
From pricing strategies to licensing negotiations, we’ll tackle all those tricky topics that can be overwhelming – so that they become simple, routine steps in your daily workflow.
"I finally understand how to price my services and explain licensing to clients without feeling awkward. Fabrizia makes the business side of photography feel simple and practical. Now I feel confident presenting my offers – and charging what they’re really worth!"
Mark T.
Commercial Photographer
"This is a completely different approach to brand photography from any other class I’ve followed. Fabrizia teaches in such a clear and practical way that everything suddenly makes sense. I finally feel like I have a complete strategy and know how to offer this service at a high level."
Giulia R.
Photographer
💥 The many types of Brand Photography: Know the Difference
Not all branding shoots are the same. Understand what you want to shoot, how you want to shoot it, and how to position yourself as a high-end branding photographer (not just another headshot shooter).
💥 Brand Strategy & Planning for a Profitable Shoot
How to ask the right questions to understand the brief, how to plan the shoot and create images that actually serve a business – so clients see them as an investment, not an expense.
💥 Making the most of what you have
The right gear is like the right car... are you shopping for groceries or crossing the Sahara? I will show you how you can use your existing gear to its fullest potential.
💥 How to Sell Branding Shoots Without Feeling Awkward
Stop winging it. Learn how to price, package, and position your branding shoots to attract premium clients.
💥 The ultimate workflow
Every phase of pre-production. How to refine and enhance images, even if they weren’t shot in perfect conditions. From shooting to final client delivery, every step of the way.
💥 Marketing & Client Experience That Sets You Apart
How to make your branding shoots irresistible and give clients an experience they can’t stop raving about. And get them to come back again and again.
💥 Contracts, Licensing & Usage Rights
Aahhhhhh... the legal stuff! Yes, you NEED to know this. Protect yourself, charge correctly, and stop leaving money on the table.
✅ You want to move beyond simple headshots or “half a day of photos” and create deeper, more valuable branding images.
✅ You're tired of the same predictable branding clichés and want to create work that actually makes a difference.
✅ You want to make branding photography a key part of your business – and get paid well for it.
✅ You love storytelling and want to help businesses elevate their brand through images that matter.
✅ You want to make MONEY! 💰💰💰 Brand Photography is one of the most lucrative genres you can offer.
I’ve built my business on branding photography that actually works – not generic headshots, but strategic, high-end images that help clients position themselves at the top of their game and make money.
After two sold-out live workshops in Italy and my Masterclass at the Societies Convention, I’m finally bringing Branding Lab online in English for the first time.
This is the step-by-step system I wish I had when I started – and now, I’m sharing it with you.
"I’ve taken other workshops, but this one stands out because it’s not just about the photography – it’s about the full package. Fabrizia gave me the tools to plan shoots, direct clients, and deliver high-end branding services that feel professional and polished."
Luca F.
Lifestyle photographer
"The shoot and review session was a game-changer. Seeing my work through Fabrizia’s eyes helped me improve instantly. Her feedback was so practical and specific, and I left with a portfolio I’m really proud of."
Sophie M.
Portrait Photographer
4 sessions over 6 weeks (via Zoom)
You’ll also have access to a private Facebook group where we’ll stay connected throughout the course.
💬 Ask questions, share your work, and get constant support between sessions.
👥 Build community with other photographers on the same journey.
📸 Receive extra tips, bonus resources, and personalised feedback from me in real time.
Now here's the cherry on the cake...
If you receive my newsletters, you’ll get a special code to slash the cost of this course. 💥
(If you don’t get them, write to me at fab@fabriziacosta.com and I'll send it to you)
But act fast—places are limited, and a few are already taken.
(who will live longer: the Penguin 🐧 or the available spots?)
This course is for photographers who want to move beyond basic headshots and create strategic, high-end branding images. Whether you’re a portrait photographer, wedding photographer, or just starting to explore branding, this course will give you the tools, skills, and confidence to offer this service at a professional level.
You don’t need experience, but you do need to know how your camera works! If you’ve shot portraits or worked with clients before, you’re in a great spot to take this to the next level. If you're unsure, do contact me and we can see if it's a good fit for you!
This isn’t just theory. Even though it’s an online course, you’ll actually shoot a full branding session, then review your work with my guidance and get live feedback in real time.
No other course out there is this comprehensive. It’s not just about how to take better photos—it’s about learning how to build a business that stands out, attracts premium clients, and keeps them coming back.
We’ll cover everything—contracts, pricing, licensing, client experience—all the tools you need to make branding photography a sustainable, profitable part of your business.
Yes! By the end of the course, you’ll have a set of images from your branding shoot that you can use to start building your portfolio and offering this service to clients.
Throughout the course, you’ll have access to a private Facebook group where you can ask questions, share your work, and get extra support from me and your peers. It’s where we’ll stay connected daily between sessions, and I’ll drop in with bonus tips and feedback.
No problem! All sessions will be recorded and available for you to watch later. You won’t miss a thing.
You’ll have access to the recordings and resources for 12 months after the course ends. This way, you can revisit the content as you continue to grow and apply what you’ve learned. And the facebook group will stay open too!
Absolutely. We’ll dive deep into how to price your services confidently and set up licensing agreements so you’re charging what your work is worth—and protecting your business at the same time.
You’ll get direct feedback from me during our live sessions, plus ongoing support in the Facebook group. I’ll be there to answer your questions, give feedback on your work, and make sure you feel confident every step of the way.
Nope, it can’t! Branding photography is about capturing real people and real stories, understanding their business, and creating something truly personal and strategic. AI might create generic images, but nothing replaces a thoughtful, personalised branding shoot.
Write to me!