This course is for photographers ready to start offering branding photography as a high-end, strategic service.
You will:
⨠Walk away with a complete systemâfrom planning and shooting to pricing, contracts, and selling your offers with total confidence
⨠Create high-end packages that attract premium clients and make you the go-to photographer (because youâre the expert, and it shows)
⨠Have my guidance and support you every step of the way â Live, not just through recorded lessons!
⨠And what if I told you itâll pay for itself with just one shoot? đ°
No fluff, no gimmicks â just the step-by-step system to build a profitable service and grow your business.
Curious? Read on!
and so is the đ°đ°đ° you can make from it
If you're a photographer, you've probably noticed the shift â more and more businesses and entrepreneurs need branding images. Not just headshots, but storytelling portraits, images that elevate them, create connection, and guarantee stand out in a crowded market.
đĽ The demand for branding photography is huge and growing fast
đĽ Photographers who understand how to do it well are setting themselves apart
đĽ And the best part? Itâs highly profitable. Thereâs serious money to be made if you know how to offer it the right way.
This course is here to help you do exactly that.
Brand photography isnât just a trend â itâs an essential part of how businesses stand out, attract clients, and establish credibility. And it can be one of the most lucrative services you offer.
We all know the look:
the laughing woman with a coffee mug, the casual laptop pose in an Airbnb, the âlook busy but make it cuteâ shot that feels more like a stock image than an actual person.
Branding photography isnât about snapping generic portraits â itâs about creating something that actually serves a purpose. Something that reflects the business, the strategy, and the unique identity of the person in front of your camera.
This is what I want to teach you.
This isnât just theory or a series of tutorials â itâs a hands-on experience where youâll actually shoot a full branding session. Youâll put everything youâve learned into practice, with real clients and real challenges. And most importantly, you wonât be left to figure it out alone.
Weâll review your work together, and youâll get real feedback and personalised guidance. By the end, youâll have new skills, a portfolio of great new images, and the confidence to offer your service at a high level.
This isnât just about watching videos or following along â youâll actually shoot. That hands-on experience is part of what makes this course different.
By putting what youâve learned into practice, youâll gain the confidence to handle real branding sessions and go beyond the basics. Youâll walk away with a portfolio of images that reflects your new skills, along with a clear strategy for offering branding photography to your clients.
"I had no idea there were so many different types of brand photography! Fabrizia opened my eyes to new ways of shooting and helped me figure out which style suits me best. Now I have a clear direction for my shoots and how to position myself as an expert branding photographer."
Portrait & Branding Photographer
"One of the biggest takeaways from this course was realising how AI canât replicate this kind of work. Personalised branding shoots, real client interactions, and capturing genuine storiesânone of that can be replaced. It gave me so much confidence to invest in this area of my business."
Photographer
Weâll start by diving deep into the world of brand photography: how to organise the shoot, ask the right questions to understand the brief, choose the right gear, and plan every stage of pre-production.
Weâll work through how to set up the shoot. There wonât be perfect sets or studio lights, but thatâs what makes it interesting â learning to adapt to limited spaces, find the right angles, and make every ray of light work for you. Weâll focus on the details that matter: how to bring out the character of a location and the people in it, turning every challenge into a creative opportunity.
Youâll discover how to make the most of natural light, play with the colours and textures of buildings, and handle the common challenges of outdoor shoots.
Youâll have to work with real people (forget professional models), the clients you meet every day: people who donât know how to pose, have no idea where to put their hands, and get awkward in front of a camera. Youâll learn to direct them like a film director, helping them relax and guiding them to create authentic, natural images.
This is what portrait photography is really about â no coffee mugs, no clichĂŠs. Coming from a fashion background, my personal branding sessions always have a fashion-inspired edge, giving these shoots a high-end, premium feel.
Iâll show you how to keep it simple, but Iâll also teach you how to build high-end productions, work with a team, and deliver premium brand shoots that generate high revenue.
Weâll review the images you shoot according to my brief and focus on post-production. Youâll learn how to handle less-than-perfect shots, enhance every detail, and create the right crops for websites and social media.
Iâll guide you through the entire workflow â from importing images into Lightroom and building an efficient catalogue to preparing files for final delivery.
Weâll also dive into pricing strategies, how to present your services, and everything you need to know about contracts, licensing, and copyright (because letâs be real â most clients have no idea how any of this works!).
Itâs not just about taking great photos. Iâll provide you with ready-to-use templates for contracts and branding service offers, so you can immediately put your knowledge into action.
No need to reinvent the wheel â Iâll give you plug-and-play tools, customisable with your own branding, so youâll walk away with a complete arsenal to elevate your business.
From pricing strategies to licensing negotiations, weâll tackle all those tricky topics that can be overwhelming â so that they become simple, routine steps in your daily workflow.
"I finally understand how to price my services and explain licensing to clients without feeling awkward. Fabrizia makes the business side of photography feel simple and practical. Now I feel confident presenting my offers â and charging what theyâre really worth!"
Mark T.
Commercial Photographer
"This is a completely different approach to brand photography from any other class Iâve followed. Fabrizia teaches in such a clear and practical way that everything suddenly makes sense. I finally feel like I have a complete strategy and know how to offer this service at a high level."
Giulia R.
Photographer
đĽ The many types of Brand Photography: Know the Difference
Not all branding shoots are the same. Understand what you want to shoot, how you want to shoot it, and how to position yourself as a high-end branding photographer (not just another headshot shooter).
đĽ Brand Strategy & Planning for a Profitable Shoot
How to ask the right questions to understand the brief, how to plan the shoot and create images that actually serve a business â so clients see them as an investment, not an expense.
đĽ Making the most of what you have
The right gear is like the right car... are you shopping for groceries or crossing the Sahara? I will show you how you can use your existing gear to its fullest potential.
đĽ How to Sell Branding Shoots Without Feeling Awkward
Stop winging it. Learn how to price, package, and position your branding shoots to attract premium clients.
đĽ The ultimate workflow
Every phase of pre-production. How to refine and enhance images, even if they werenât shot in perfect conditions. From shooting to final client delivery, every step of the way.
đĽ Marketing & Client Experience That Sets You Apart
How to make your branding shoots irresistible and give clients an experience they canât stop raving about. And get them to come back again and again.
đĽ Contracts, Licensing & Usage Rights
Aahhhhhh... the legal stuff! Yes, you NEED to know this. Protect yourself, charge correctly, and stop leaving money on the table.
â
You want to move beyond simple headshots or âhalf a day of photosâ and create deeper, more valuable branding images.
â
You're tired of the same predictable branding clichĂŠs and want to create work that actually makes a difference.
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You want to make branding photography a key part of your business â and get paid well for it.
â
You love storytelling and want to help businesses elevate their brand through images that matter.
â You want to make MONEY! đ°đ°đ° Brand Photography is one of the most lucrative genres you can offer.
Iâve built my business on branding photography that actually works â not generic headshots, but strategic, high-end images that help clients position themselves at the top of their game and make money.
After two sold-out live workshops in Italy and my Masterclass at the Societies Convention, Iâm finally bringing Branding Lab online in English for the first time.
This is the step-by-step system I wish I had when I started â and now, Iâm sharing it with you.
"Iâve taken other workshops, but this one stands out because itâs not just about the photography â itâs about the full package. Fabrizia gave me the tools to plan shoots, direct clients, and deliver high-end branding services that feel professional and polished."
Luca F.
Lifestyle photographer
"The shoot and review session was a game-changer. Seeing my work through Fabriziaâs eyes helped me improve instantly. Her feedback was so practical and specific, and I left with a portfolio Iâm really proud of."
Sophie M.
Portrait Photographer
4 sessions over 6 weeks (via Zoom)
Youâll also have access to a private Facebook group where weâll stay connected throughout the course.
đŹ Ask questions, share your work, and get constant support between sessions.
đĽ Build community with other photographers on the same journey.
đ¸ Receive extra tips, bonus resources, and personalised feedback from me in real time.
Now here's the cherry on the cake...
If you receive my newsletters, youâll get a special code to slash the cost of this course. đĽ
(If you donât get them, write to me at fab@fabriziacosta.com and I'll send it to you)
But act fastâplaces are VERY limited
(who will live longer: the Penguin đ§ or the available spots?)
This course is for photographers who want to move beyond basic headshots and create strategic, high-end branding images. Whether youâre a portrait photographer, wedding photographer, or just starting to explore branding, this course will give you the tools, skills, and confidence to offer this service at a professional level.
You donât need experience, but you do need to know how your camera works! If youâve shot portraits or worked with clients before, youâre in a great spot to take this to the next level. If you're unsure, do contact me and we can see if it's a good fit for you!
This isnât just theory. Even though itâs an online course, youâll actually shoot a full branding session, then review your work with my guidance and get live feedback in real time.
No other course out there is this comprehensive. Itâs not just about how to take better photosâitâs about learning how to build a business that stands out, attracts premium clients, and keeps them coming back.
Weâll cover everythingâcontracts, pricing, licensing, client experienceâall the tools you need to make branding photography a sustainable, profitable part of your business.
Yes! By the end of the course, youâll have a set of images from your branding shoot that you can use to start building your portfolio and offering this service to clients.
Throughout the course, youâll have access to a private Facebook group where you can ask questions, share your work, and get extra support from me and your peers. Itâs where weâll stay connected daily between sessions, and Iâll drop in with bonus tips and feedback.
No problem! All sessions will be recorded and available for you to watch later. You wonât miss a thing.
Youâll have access to the recordings and resources for 12 months after the course ends. This way, you can revisit the content as you continue to grow and apply what youâve learned. And the facebook group will stay open too!
Absolutely. Weâll dive deep into how to price your services confidently and set up licensing agreements so youâre charging what your work is worthâand protecting your business at the same time.
Youâll get direct feedback from me during our live sessions, plus ongoing support in the Facebook group. Iâll be there to answer your questions, give feedback on your work, and make sure you feel confident every step of the way.
Nope, it canât! Branding photography is about capturing real people and real stories, understanding their business, and creating something truly personal and strategic. AI might create generic images, but nothing replaces a thoughtful, personalised branding shoot.
Write to me!