The best foundation course to launch and grow your photography business
A Foundation Course
If you're keen to turn your passion for photography into your profession, understanding the full scope of what lies ahead is crucial.
It's a revelation many don't anticipate—the journey of a professional photographer extends far beyond the lens, delving into the realms of business strategy, client management, and so much more.
This hands-on foundation course is meticulously designed to give you a detailed outlook of what to expect, identify the strategies that will work best for you, and prepare you for the exciting path ahead.
Dive into the heart of photography business essentials with our collection of detailed lessons, all recorded during our last live course.
The moment you join, you gain immediate access to all the video content, allowing you to start learning at your own pace, on your own schedule.
These sessions are crafted to provide you with a robust foundation, covering everything you need to know to start your journey on the right foot.
You'll have access to all the course and live session recordings for life. And keep an eye out: I love to surprise you with extra goodies throughout the year!
This course isn't just about learning; it's about transforming. It's about turning your photography from a passion into a thriving profession.
With a blend of comprehensive pre-recorded lessons, interactive live Q&A sessions, continuous community support, and the flexibility to learn at your pace, you're set on a path to success.
If you're serious about making photography your career, there's no better way to start preparing than with this foundation course. Let's embark on this journey together, and turn your dream into reality.
(quite a lot, actually!)
TYPES OF PHOTOGRAPHY
Specialising in one or two fields is important, but how do you choose?
Will you work with businesses or with private people?
Which workshops are right for you (and which ones are wrong)?
And how do you work with newborns?
In this first session we'll look at your starting point, how to define your niche, and where to go to improve that side of your photography.
GEAR
Which is the best camera? And what lenses do you need?
The initial investment doesn't have to cost a fortune, and we will look at the pros and cons of having a studio and what can work best for you. You don't HAVE to have one!
STYLE
"Your portfolio is only as strong as your weakest image"
We'll look at what makes a good image and how to edit it, we'll discuss RAW vs JPGs and the process to make your photos completely your own.
DATABASES
How will you manage your clients?
A good database is at the heart of your business, your workflows and your finances.
Discover how to never drop the ball, make your life simpler, and keep your clients (and also your bank account) very happy.
BRANDING
Here we cover details about branding, what it is and how to build your own, based on your style and the work you want to create.
It's not just technical, we also go through making your own logo and website, so that you're able to personalise your own brand and make a strong, positive first impression to your clients.
Including – The Branding Guide complete with a WORKBOOK
LEGAL
Why should you register your company, and how do you set up your accounting?
If crunching numbers is not your thing, there are ways to simplify the whole process.
We will look at what makes a good accountant and how to pick one, as well as your insurance options and what really matters when it comes to protecting yourself.
PRICING
Putting a value on what you do.... nothing is harder than that!
Here we look at what you offer, how to improve your service, and how to provide the highest value for your work.
We'll also address the issue of digital files vs. prints, and put a spotlight on your relationship with money and what might get in the way of your growth.
MARKETING
Here we look at how to attract your first clients, how to turn model calls into (happy) paying customers, and all the ways you can market yourself in your area as a professional photographer.
From partnerships to campaigns, we'll look at what works and what doesn't, so you can save money and time (lots of both!)
PLANNING
To work for yourself can be brutal... we can be our own worst boss!
Planning smarter means avoiding burnout, having clarity, a strategy, and good workflows.
Being more efficient with less effort is what will make your business thrive.
COMMUNICATION
How do you shout out into the world about your photography?
Which social media actually works?
Are newsletters and blogs worth the effort?
There are many ways to connect with your potential clients... here we find out which ones are right for you.
MINDSET
Possible the most important part of being an entrepreneur is what goes on 8 inches behind your camera.
You will have to become someone you've never been, and that requires some inner work and possibly a deep transformation.
Being before Doing, trusting yourself, and a good look at your beliefs about money and work will mark the start of a new way of thinking that will allow you to walk this path for years to come, and make it a success.
If you're serious about not just starting your business, but doing it right from day one, then there's no better move than making this course your next big play.
This isn't just about taking a shot in the dark; it's about turning your passion into your profession with precision and flair.
So, are you in? Because it's time to turn those dreams into reality, and honestly, we can't think of a better way to do it than with you on board.
Dive in now and let's turn that 'someday' into your 'today'.
Grab Our Free Guide First!
Stepping into the business side of photography can feel like navigating a labyrinth. If you're on the fence about turning your passion into a profession, let's start with small steps.
“Top 10 to Turn Pro” is your quick compass in the maze of starting a photography business. It's the top 10 steps you can follow, the ones that you can put on your to-do list.
By downloading this guide, you’ll also be invited into our facebook community, where you can join other photographers all on the same journey to success.
And don't worry, when you're ready to take the full leap and turn your photography passion into a thriving business, we'll be here to guide you through our Art of Turning Pro foundation course.
Start your journey at your own pace.
Grab your free guide now and let's start shaping your future, one snapshot at a time.